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Meet the Milliner: Irene Moore

16 September 2025 Written by VRC

Renowned for her elegant craftsmanship and modern edge, Irene Moore of Moore Millinery creates standout headpieces that balance drama with timeless style. This spring, she shares her take on the season’s trends, from sculptural brims to vintage pillboxes, and why the perfect hat is always about confidence.

What styles are defining millinery this spring? 
Wide-brimmed hats lead the way – think dramatic Diors, sharp-edged Fedoras, Boaters, and oversized discs that demand attention. They’re statement pieces. Percher hats also make a strong showing, perched stylishly at the front of the head for a refined, elegant look. Pillboxes, feathered pieces and bows are definitely still in the mix, but this season’s focus is on sculptural forms, clean lines, and a touch of drama. 

Are there any standout colour or material trends this season? 
The colour palette is soft and sophisticated – powder blue, blush pink, and mint green are all popular. Black and white never dates. But more than colour, texture is playing a role. Milliners are mixing materials like sinamay, crinoline, straw, Swiss braid, silk, feathers, and sheer veiling to add contrast and depth. These combinations elevate even the simplest shapes. 

Are clients leaning more toward timeless styles or bolder pieces? 
Classic shapes like the pillbox are making a strong comeback—many clients are drawn to their vintage charm and timeless sophistication. There’s a clear craving for nostalgia. Wearers are blending old-school elegance with contemporary styling, creating looks that pay homage to tradition while still feeling fresh. At the same time, an increasing number of clients are open to more sculptural, avant-garde designs – experimental and pushing boundaries, especially for standout occasions.  

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When planning a race day look, should you start with the outfit or the hat? 
Choosing the perfect hat or headpiece is all about balance, and it often begins with the individual. While personal style and the occasion play significant roles, most clients tend to start with their outfit and build the hat around it. Keeping the outfit in mind helps guide the hat’s shape, colour, and level of drama. However, for clients who want the hat to be the main statement, it can certainly lead the look. The key is harmony, whether subtle or bold; the hat should complement the overall ensemble, not compete with it. What’s your advice on matching hair to hats? 
The right hairstyle can make or break a millinery look. Headbands remain a popular choice for everyday racegoers – they’re easy to wear and complement loose hair, providing a relaxed yet refined finish. However, for Fashion on the Field (FOTF) contestants or more formal styles, an up-do is the preferred option. Wearing hair up not only flatters the face but also allows sculptural or perched hats to sit securely without distraction. It’s also a clever choice for windier days, keeping hair in place and directing attention where it belongs – on the hat.  

Best advice for managing your hair on the day? 
When you’re wearing headwear all day, preparation is key. Lots of bobby pins and strong-hold hairspray are essentials, especially for up-dos or structured styles. After the event, a quick refresh with dry shampoo and a wide-tooth comb can revive flattened strands. If you’re heading out again, a sleek low bun or ponytail is a simple way to reset the look without starting from scratch.  

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Any common millinery mistakes you see on race day? 
Try not to let the hat overpower the outfit or clash with it entirely. The hat should elevate the look, not compete with it. Comfort is also key. If it doesn’t fit properly or feels unstable, it’ll distract from the day.   

What makes a truly great race-day hat? 
Confidence! That’s what takes a hat from good to unforgettable. When people wear their headpiece with pride, their personality shines through – that’s what people notice. The design matters, of course – fit, proportion,  creativity – but the energy the wearer brings to it makes it truly great.  A hat should feel like an extension of who you are, not just an accessory.  

What’s one surprising detail most people wouldn’t know about millinery? 
Most people don’t realise just how much time and detail go into creating a custom hat. It’s not just about choosing a colour and sticking on some trim – each piece is handcrafted, often taking hours or even days to shape, block, wire, stitch, and finish. From sculpting the base to perfecting balance and fit, there’s a great deal of precision involved. That one special piece often reflects not just creativity, but serious craftsmanship behind the scenes. 


Racegoers can meet milliner Irene Moore at Flemington on TAB Turnbull Stakes Day. It’s a unique opportunity to explore the latest trends and discover exquisite millinery and statement accessories from Melbourne’s finest designers — perfectly timed for the Melbourne Cup Carnival.

Upcoming race days