With a casual vibe and smart dress code, Palooza will include an all-inclusive drinks package featuring a selection of Squealing Pig Wines (red, white, rose and sparkling), Premium Beers, Smirnoff Sodas and Schweppes soft drinks. Tickets also include a food credit redeemable across a variety of top-rated tasty food trucks.
Tickets to Palooza are now on sale, with tickets for general public racegoers $395 on Penfolds Victoria Derby Day, $445 on Lexus Melbourne Cup Day and $295 on Kennedy Oaks Day and TAB Champions Stakes Day, with reduced prices for VRC Members across all four days.
There will be also opportunity for racegoers to upgrade their Palooza experience with a VIP ticket, which will provide a VIP entry lane and viewing deck to catch all the action on stage, a dedicated undercover area, access to the private Pimm's Garden and private bar, betting facilities and amenities.
VRC Chief Executive Steve Rosich said Palooza will enrich the Cup Week experience and bring new audiences to Flemington to celebrate the Melbourne Cup Carnival.
“The festival experience is bigger and better at Flemington during Cup Week and the addition of Palooza will deliver the ultimate nursery carpark experience for the general public” Mr Rosich said.
“With an all-inclusive Palooza ticket which includes festival entertainment bought to you by Live Nation, a drinks package and food from some of Melbourne’s top food trucks, we are billing Palooza to be better than your own backyard during Cup Week.”