This year’s theme “Unbridled” will transport members and guests to a futuristic landscape, a nod to the daring and adventurous set to intrigue and delight racegoers.
Anchored by the VRC’s own enhanced Bird Bath Bar, the crowd-favourite returns with a new modernist look including a boutique food and beverage outlet, along with ample unreserved seating, live entertainment and much more.
Principal Partner Lexus will once again take a prime position within the Birdcage Enclosure with LANDMARK by Lexus, a luxury three-story pavilion with exteriors exclusively designed by Koichi Takada Architects, showcasing the best from the fields of culinary, design, and entertainment underpinned by Japanese omotenashi hospitality and unmissable views over Flemington Racecourse.
Lexus Australia Chief Executive John Pappas said, “Lexus will once again showcase innovation and elegance this year, emphasising elements that remain close to the source. Together with Koichi Takada Architects, our unbridled approach will demonstrate how less can be more, with natural shapes and materials harmonising to produce a multi-level oasis that encapsulates the best of both Japanese and Australian vistas.
“Our design, entertainment and culinary collaborators will also show their unbridled flair with imaginative and engaging concepts that will deliver an amazing experience for all LANDMARK by Lexus guests.”
The build for this year’s Birdcage Enclosure started in July and will involve more than 2,500 people from the VRC and leading creatives, builders and suppliers including Gloss Creative, Dot Dot Dash, The Big Group, Stella & Co, PIM Group, Harry the hirer, MAAKE, Spacecube, MADE Experiences and ESE The Agency.